ABOUT BENITA RESERVE SALON EXPERIENCE CONTACT
DIGITAL ACADEMY
HER FOOTPRINT ACADEMY™ BEAUTY BUSINESS TRANSFORMATION BUNDLE
HEALTHY HAIR COACHING
VIP REGIMEN EXPERIENCE POLISHED PRESS COURSE

Helping You Build the Brand or Hair Journey That Leaves a Lasting Mark

Two Paths.
One Purpose.
A Legacy That Lives Beyond the Chair.

Explore My Work

Meet

BENITA

From Bedroom Hustler to Beauty Industry Powerhouse

Whether I’m creating salon-quality results for natural hair clients or building premium systems for beauty CEOs, one truth remains: Every woman deserves to feel powerful, supported, and aligned with her purpose.

My journey started the way many do—doing hair in the kitchen, chasing passion before profit. But even then, I had vision. I wasn’t just styling hair. I was building something. From selling wigs in college to building a six-figure wig brand… From styling clients on weekends to opening my own booked-out salon suite… I knew how to turn my gift into income.

But what I didn’t know was how to turn it into freedom.

Behind the Instagram-worthy success was a woman juggling multiple jobs, late nights, and silent burnout. I was making money, yes. But I was hustling just to keep up with the life I built.

Meet

BENITA

From Bedroom Hustler to Beauty Industry Powerhouse

Whether I’m creating salon-quality results for natural hair clients or building premium systems for beauty CEOs, one truth remains: Every woman deserves to feel powerful, supported, and aligned with her purpose.

My journey started the way many do—doing hair in the kitchen, chasing passion before profit. But even then, I had vision. I wasn’t just styling hair. I was building something.From selling wigs in college to building a six-figure wig brand… From styling clients on weekends to opening my own booked-out salon suite… I knew how to turn my gift into income.

But what I didn’t know was how to turn it into freedom.

Behind the Instagram-worthy success was a woman juggling multiple jobs, late nights, and silent burnout.I was making money, yes. But I was hustling just to keep up with the life I built.

That was my turning point.


I hit reset on my systems, my structure, my mindset, and most of all, my standards. I stopped playing small and started building smart. I expanded from stylist to strategist and began building on my experience behind the chair to empower beauty professionals behind the brand.

That’s how the Benita Davis brand was born. A personal mission-turned-movement, blending healthy hair coaching, beauty business mentorship, and CEO-level strategy—all built from lived experience and designed to help women stop hustling and start thriving.

Because when beauty professionals start moving like CEOs, everything changes.

Who I Am

& What I Do


Whether I’m creating salon-quality results for natural hair clients or helping beauty professionals scale their businesses with strategy, one thing stays the same: I build from the root.

I'm Benita Davis

—Healthy Hair Coach, Beauty Business Strategist, and Founder of HER Footprint Academy™ 

With over a decade in the beauty industry and a background in entrepreneurship, I’ve built multiple six-figure brands from the ground up—including an online wig business, luxury salon and a digital education empire.

Now, I teach other beauty pros how to do the same with clarity, confidence, and a business built to last.

From simplifying healthy hair care to streamlining your client experience to scaling your service-based brand, I combine beauty, strategy, and sustainability to help you unlock your next level.

Who I Am

& What I Do


Whether I’m creating salon-quality results for natural hair clients or helping beauty professionals scale their businesses with strategy, one thing stays the same: I build from the root.

I'm Benita Davis

—Healthy Hair Coach, Beauty Business Strategist, and Founder of HER Footprint Academy™ 

With over a decade in the beauty industry and a background in entrepreneurship, I’ve built multiple six-figure brands from the ground up—including an online wig business, luxury salon and a digital education empire.

Now, I teach other beauty pros how to do the same—with clarity, confidence, and a business built to last.

From simplifying healthy hair care to streamlining your client experience to scaling your service-based brand, I combine beauty, strategy, and sustainability to help you unlock your next level.

Here’s How We Can Work

Together

Here’s How We Can Work

Together

Your journey starts here—choose the path that aligns with where you are now.

HER Footprint Academy™

A digital business education platform helping beauty professionals scale with strategy, structure, and self-leadership. Learn how to attract high-paying clients, systemize your services, and build a brand that runs like a business.

→ Starting at $97/month

Healthy Hair Coaching

Get expert-led guidance on growing longer, stronger, healthier natural hair—rooted in science, customized for your lifestyle. Available through personalized regimens, digital trainings, and premium self-paced courses.

→ Growth Guides & Silk Press Courses

Salon Services
(Atlanta, GA)

Book 1:1 healthy hair services inside my private salon suite in Atlanta. Specializing in scalp health, silk presses, protective styling, and personalized treatments for natural hair care success.

 

→ Limited Client Spots Available Monthly

Corporate Training & Leadership Development

Business therapy meets beauty industry transformation. I’ll soon be offering high-impact corporate training and leadership development for beauty brands, salon franchises, and wellness organizations seeking real results through team alignment, operational strategy, and growth execution.

→ Launching Fall 2025 Inquire to be notified first.

Sponsored by a Global Leader in Innovation

HER Footprint Academy™ mission is proudly sponsored by Google through their Accelerating Economies Initiative, recognizing the importance of equipping beauty professionals with real business education and economic opportunity.

Sponsored by a Global Leader in Innovation

HER Footprint Academy™ mission is proudly sponsored by Google through their Entrepreneurship & Workforce Development Initiative, recognizing the importance of equipping beauty professionals with real business education and economic opportunity.

Real Clients. Real Results.

Real Transformation.

Every program I create whether it's helping clients grow longer, healthier hair or build a business that aligns with their purpose is rooted in one mission:

To help women leave their mark.


These stories reflect what happens when you show up, do the work, and step into the version of yourself that’s meant to lead.

Here's what that transformation looks like, in real life.

Real Clients. Real Results.

Real Transformation.

Every program I create—whether it's helping clients grow longer, healthier hair or build a business that aligns with their purpose—is rooted in one mission:

To help women leave their mark.


These stories reflect what happens when you show up, do the work, and step into the version of yourself that’s meant to lead.

Here's what that transformation looks like, in real life.

– Salon Client Testimonial

"My experience with you has truly been life-changing. I cried so many happy tears knowing the changes we would have together. You actually understood my concerns, made sure I was okay with the changes, and the way you wash hair could put anyone to sleep. I’m so happy I found you."

– Healthy Hair Coaching Client

“Benita is truly a one-of-a-kind healthy hair coach. She has a deep understanding of the real science behind healthy hair, which sets her apart. If you truly care about your hair, there’s no other option—Benita is hands-down the one to go to!”

– Business Consulting Clients

“Your contributions have been truly invaluable. The insights you shared—especially the digital marketing strategy, brochure, and content strategy—have been incredibly helpful and will assist in our efforts.”

– Healthy Hair Coaching Client

"My hair has never been healthier. I’ve never felt more confident in both my hair and my process to achieve my goals. She educates her clients and creates a truly safe space."

This Is What Legacy Looks Like

Here’s a reminder that your gifts were never meant to stay hidden, and your impact was never meant to be small.

This is about walking in purpose, taking up space, and building something that lasts—through beauty, business, and bold alignment.

Because when you lead with intention, you don’t just build income.

You leave a footprint.

This Is What Legacy Looks Like

Here’s a reminder that your gifts were never meant to stay hidden, and your impact was never meant to be small.

This is about walking in purpose, taking up space, and building something that lasts—through beauty, business, and bold alignment.

Because when you lead with intention, you don’t just build income.

You leave a footprint.

 
 
ABOUT BENITA HER FOOTPRINT ACADEMY™ BEAUTY BUSINESS TRANSFORMATION BUNDLE
VIP REGIMEN EXPERIENCE POLISHED PRESS COURSE RESERVE SALON EXPERIENCE
ABOUT BENITA HER FOOTPRINT ACADEMY™ BEAUTY BUSINESS TRANSFORMATION BUNDLE
VIP REGIMEN EXPERIENCE POLISHED PRESS COURSE RESERVE SALON EXPERIENCE